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Online Marketing Requires the Experience and Knowledge of the Experts

How To Promote Business
Toronto, ON (PRWEB) February 28, 2015

An efficient online marketing project requires the combo of extraordinary style, expertise of different platforms, the addition of social media sites and also the capacity to develop viral content. This combo is more compared to a drag-and-drop web site, but an end result of understanding of search engine optimization and also amassing the globe’s attention with one single click. RankXpress staffs experts that not only have a detailed understanding of todays’ internet marketing methods, yet additionally has the experience to show future clients to assist produce web sites as well as social networks systems that supply rewarding results.

. Starting with a customer’s web site, the specialists at RankXpress job to develop a path of advertising tactics that lead net individuals worldwide to one specific website. Any sort of online messages utilized should be believed producing, powerful and also action stuffed in order to encourage clients to see the site and/or make an investment. The web traffic developed by RankXpress’s group of experts is done with the understanding as well as expertise of not just Search Engine Optimization, however additionally social media sites platforms that interact to give outcomes.

. Search engine optimization methods change frequently because of the algorithm modifications that Google, Bing and also Yahoo! usage to produce their web site rankings. The continuously altering procedures call for a team that is flexible, knowledgeable and regularly remaining educated on the most up to date procedures being utilized. The most-up-to-date devices are necessary in order to ensure success; these tools might change extremely regularly, calling for an upgrade frequently in order to remain competitive as well as in-the-know with today’s techniques.

. Every word put on the web plays a role in the value of a web site, not simply with consumers, but with the formula utilized to rank those internet sites also. Below average material supplies average outcomes, while phenomenal material that meets the demands of the intended customer base in addition to those demands offered by Google as well as various other major search engines give extraordinary outcomes. These parameters not only apply to web page and also succeeding pages on a site, however additionally blog sites, social networks as well as any type of various other messages relating and also leading to a business’s website. RankXpress utilizes its experience in each area to provide not simply skillfully composed material, yet material that delivers arise from the largest players on the web– the online search engine.

. To find out more regarding just how RankXpress could aid a company use online advertising strategies to boost their exposure, see them online at http://www.rankxpress.com or call 888-567-4687.

. Concerning Rank Xpress:

. In business because 2000, RankXpress has actually assisted numerous clients develop compelling websites that supply remarkable outcomes. RankXpress employs a selection of professionals, consisting of designers, advertising and marketing professionals as well as material experts to provide a site or social media platform that generates outcomes. The job that RankXpress provides has helped to produce a household of clients that has actually been together for years. Clients have the perk of the experience and also top quality of expert personnel with the quaintness of a local business atmosphere.



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Viral Contests to Promote Your Online Business

Contests allow you to spread the word, creating a Viral Marketing buzz about the products and services that your company offers. It is a good way to build up your mailing list so you have more qualified leads to cultivate. Social media such as FaceBook, Twitter and Youtube allow you to spread the word about your companies contest rapidly, with the potential of it going viral on the internet. A viral contests awards users/contestants points based upon how much they spread the word about YOUR website.

Key elements required for the success of any contest:

Is the prize worth signing up for

Come up with a prize (or many prizes) that would be appealing to your readers. The prizes will make or break your contest. If you have nothing that people want, they won’t play to win. So, come up with attractive prizes that people can’t resist. The prize could be a package of your products and services, a cash prize, prepaid gift cards (which are very popular these days) or a paid vacation to a cool destination. Get this part right and your off to great start.

Make it easy for customers to enter Viral Contests

Your contest needs rules. Rules keep things fair and legal. Keep the rules for your contest simple and easy to follow. The easier it is for people to enter your contest, the more people will enter.
Make it easy for people to spread the word or create a buzz
Social media marketing can help your contest go viral and reach thousands of participants who may have never been exposed to your business before. Include social media buttons on your viral contests page so that participants can easily Tweet or Facebook their friends about the contest.

Consider teaming up with a complementary business

One thing you may want to look into is finding someone or a business to sponsor the contest with you. For example, let’s say you run an online home based business and you want to give a laptop computer to the winner of your contest. You could pair up with an computer company who could offer computer electronics to the winner. This allows you to create a better prize, and it helps to better spread the word about your contest.

Promote It Everywhere

Once the contest is ready, it is time to promote the contest to everyone you know. Naturally, the first place to do so would be on your website. Next, promote it on other websites, on newsgroups, wherever you can stick the contest announcement.

Don’t think only in terms of online promotion. You’d be surprised that offline promotion works too. At the same time, don’t leave out your existing customers either. Send them an email announcing the contest. Tell them to send or refer the contest to friends and families, especially since you know they’ve bought from you and they know your products well (that is, if you are offering your own product). The key to any successful online contest is to keep promoting it, even until the deadline itself.

Now that you know how to run a contest, go on, get one organised! It takes some work and needs some creative thinking but it’s fun and helps you promote your business in the most innovative way!

We hope you’ve found this article about viral contest very educational. There are a number of sites and articles that can tell you more about viral contests.


We wanted to give you a helping hand for the year ahead on our field of expertise: Facebook contests, so you will always know what will be your next thing. Created using Antavo Infographic http://antavo.com/a/ECZ

January Facebook Contest – White Sales: Distribute coupon codes or give away low value overstock on Facebook Page

February Facebook Contest – Valentine’s Day Contest: Run a photo contest to find who the cutest couple are

March Facebook Contest – Spring Break: Ask Facebook fans to vote for their favorite DJ or Video

April Facebook Contest – Egg Hunting

May Facebook Contest – Mother’s Day

June Facebook Contest – Father’s Day

July Facebook Contest – Independence Day

August Facebook Contest- Summer Holidays

September Facebook Contest – Back to School

October Facebook Contest – Halloween

November Facebook Contest – Thanksgiving

December Facebook Contest – Holidays

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Lebenthal Asset Management Expands Portfolio Management Team — Ronald Deutsch to Focus on Taxable Fixed Income

NEW YORK, NY (PRWEB) February 24, 2015

Lebenthal Asset Management (“LAM”), the asset management division of Lebenthal Holdings, LLC, announced today that industry veteran Ronald Deutsch CFA has joined the company. As a portfolio manager and wealth advisor, Mr. Deutsch will focus on taxable fixed income portfolio management, as well as diversified investment strategies for wealth management clients.


“I am pleased to welcome Ron Deutsch to Lebenthal,” said James B. Lebenthal, CEO of LAM. “His particular expertise in taxable fixed income—including investment grade and high yield corporates, mortgages and sovereigns—is a complementary addition to the investment management capabilities we have to offer at Lebenthal. I am proud that he has decided to bring his skill and experience to Lebenthal, and look forward to a mutually beneficial relationship.”


Mr. Deutsch has over 30 years of experience in portfolio management and financial advisory services, most recently as a managing director at Sage Capital Management, an independent registered investment advisor catering to high net worth individuals and small foundations. His prior experience included senior positions in fixed income departments at Bear Stearns, BNP Paribas, Prudential Securities and Kidder Peabody. He began his career in investment banking at Drexel Burnham Lambert. Mr. Deutsch earned his MBA from Northwestern University’s Kellogg Graduate School of Management and his bachelor’s degree from Binghamton University.


Mr. Deutsch said, “It is a thrill for me to join Lebenthal, a firm with a deep history of investment performance in the fixed income markets and a client-centric approach to its financial advisory business. In our ever-evolving industry, I believe Lebenthal’s reputation and legacy are powerful brand assets for attracting and maintaining clients. Together with the rest of the LAM team, I look forward to helping Lebenthal clients and investors in their attempt to achieve their investment goals.”


About Lebenthal Asset Management

Lebenthal Asset Management is the asset management division of Lebenthal Holdings, LLC, the venerable New York-based firm that provides through its subsidiaries and affiliated companies a broad range of wealth management, asset management and capital markets products and services to institutional and retail clients. Lebenthal Asset Management manages taxable and tax-free municipal bond portfolios, equity portfolios and international equity portfolios for high net worth individuals, institutions and non-profit organizations. The Heckman Global Group division of Lebenthal Asset Management is the research unit of Lebenthal Asset Management. Further information about Lebenthal Asset Management can be found at http://www.lebenthal.com



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